Web Interface Design
Online Content Creation Website Rebuilt, Rebranding
WriterAccess provides a free cloud-based content-writing platform of writers, editors, translators and content strategists.With years of the old visual look, WriterAccess decided to bring the company’s branding to a higher level by building a new website and new identity.
The Story and The Challenge
Collaborating closely with our Creative Director and content executive team, I was in charge of elaborating and expanding the prototypes and wireframes with the visual elements. A standard wireframe is the essential structure during the web building process as it helps with the consistency of each page, especially for text heavy content.
We do hope the new website be implemented in the way that is contemporary, simple and clean but still creative with artistic graphics, rather than the old interface that had the illustration all over the place.
We boldly and confidently ended with a new design with big contrast from the old. The new design attracts many positive comments from their freelance writers and customers. On a marketing perspective, it also brings more topics to create a marketing campaign lead.