© 2017 LIWENPIN creative art design

  • behance-black-icon_edited_edited
  • Black LinkedIn Icon
  • Black Instagram Icon
wok the wok 

Quick Service Restaurant Mobile Interface Design, Branding ​

ROLE

UI/UX Design

Icon Design

Branding Design

Art Direction

The Story

wok the wok is a Boston-based Asian food quick-service restaurant, pushing the concept of healthy and organic ingredients. They are serving healthy Chinese food fresh to order in an open kitchen, where people can customize by their own taste and preference.

Journey Map

Setting specific user goals and menu categories helps to explore the logic of the food ordering.

The logo was inspired by Chinese literati painting and the artistic conceptual mountain. ​I started with creating multiple logos that represent fun and Asian style, choosing the friendly color palette, based on their concept of making the restaurant a destination for a quick, tasty, and healthy Asian meal. Then, I built the app design for users who will use the mobile version to order food.

Branding